McDonald's Coke Cola raises the price and the profit rate per cup exceeds 500%

Food prices surged one wave after another, and attentive customers may find that the McDonald's Middle School and Coke have increased their prices again. Starting from the end of April, some of the McDonald's carbonated beverages will be increased by 0.5 yuan per cup, which is the third price increase for McDonald's in a year.

"A bottle of Coca-Cola at the supermarket costs 2.5 yuan, and McDonald's cup sells at 7 yuan. This price has gone too far." Yesterday, Miss Lin bought a cup of Coca-Cola at the World Trade Center McDonald's store and shouted.

A cup of 400ml or so of Cola sells for 7 yuan. McDonald's price adjustment is unreasonable. The reporter has roughly calculated an account. A bottle of 600ml Coca-Cola is now available at a price of 2.5 yuan, and a bottle of 2.5L is 6.5 yuan. McDonald's Coca-Cola capacity is almost 400ml, priced at 7 yuan, but not ice. Do not remember the other, McDonald's single sale of each cup of Coke profit rate of more than 500%.

However, the reporter found in the interview that most of the customers did not feel much about this price increase because the price increase was mainly for carbonated drinks such as Coca-Cola and Sprite, and these beverage customers generally did not have a single point. of. In the package, for example, as of December 6th, 2011, the price of Coca-Cola is still 4.5 yuan.

Ms. Wang, who often eats lunch at McDonald's, told reporters that she had always had a set meal, a cup of Coke, a bag of French fries, a burger, and 15 yuan. She did not find out about the price increase of Coke. However, she also felt that it would be uneconomical for a cup of Coca-Cola to be bought for only 7 yuan, or that it was a good package.

It is understood that this price adjustment is the third time McDonald's price adjustment in a year. In July and November of last year, McDonald's had twice adjusted its price due to "cost increase." It involved most of the food, which rose between 0.5 yuan and 1 yuan. The most obvious is that the cylinder rose from the original 2.5 yuan to 3 yuan. . The reporter called the relevant person in charge of the Xiamen McDonald's World Trade Center yesterday. The person in charge explained that this time the price adjustment targeted some of the carbonated drinks. The reasons for the price adjustment are the same as the reasons for the price increase of other things in the market. It can be said that “cost increases”.

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