Nongfu Spring is accused of plagiarizing Coca-Cola products or difficult legal procedures

According to the Voice of Economy's "The World Company" report, recently, Nongfu Spring has become a bit "troubled" from a bit of "sweetness" because of the strength of this product and Coca-Cola.

Coca-Cola has a product called Kuileshi. Compared with the strength of Nongfu Spring, the two products that are both vitamin water are similar in content, shape and packaging. It is the "Zhuangshan" of these two beverages that led to the escalating debate between the two companies.

The incident began to heat up after Coca Cola accused the farmer of plagiarism. Nongfu Springs responded unfavorably repeatedly. Yesterday, Nongfu Spring asked Coca-Cola to apologize without legal basis. For this product packaging debate, continue to add firepower.

As early as January of this year, the Coca-Cola Company made a letter to Nongfu Springs, claiming that the power of Vital Vitamins had caused infringements on Quleshi. After Ngong Shanquan received a lawyer letter, he cited relevant laws and regulations to prove that he was not suspected of infringement. After that, Coca-Cola hoped to negotiate on the issue. Nongfu Spring also agreed.

When the media rushed to report on the “plagiarism gate” of Nongfu Spring, Nongfu Springs made a counterattack, claiming that Nongfuquan had made a special trip to seek proof from the lawyer before the launch of the power emperor. Into the market, there is no infringement. In response to the issue of shelling the price of Cool Leshi, he stated that "this is a disguised discrimination against Chinese consumers."

After Nguyen Ngongquan’s remarks aimed at “protecting the rights of Chinese consumers”, Coca-Cola stated that the company has a comprehensive and rigorous price management system. The company is positioned as a high-end fashion drink, so it has a relatively high price and is returning. Price factors should not be used as an excuse to infringe the intellectual property rights of others, and Nongfushangquan said that the price is purely a concept of stealing.

Following Coca-Cola’s announcement, Nongfu Spring responded positively and asked Coca-Cola to apologize for the lack of legal basis.

The two companies have continued to compete in the same market for their products, and the key points are centered on the "infringement" of the "Zhuangshan" incident.

Although they did not enter the lawsuit stage, they all moved out of the name of infringement. Guest Li Guangyin thought that if the two companies really wanted to solve the problem, they could go through legal channels. If they stayed in the mouth of saliva, the media attention was high, but they gave them two. The company advertised.

Li Guangkai: In fact, in the mineral water industry, so-called functional drinks are adding some ingredients. Like vitamins, how many vitamin tablets we buy in pharmacies are diluted and added later. There are more flavors in the beverages, some sweets, and some preservatives. In fact, the cost is very low. The real high cost in the beverage industry is the income from advertising and distribution, as well as the cost of transportation. Now that this problem is solved very well, it can be solved through legal channels. However, everyone stays in the mouth of saliva. This will attract a lot of media attention and the click-through rate will increase a lot. Actually, both have advertised.

According to the current two reasons, if there is an upgrade of saliva in the future, is it possible to enter the legal process? Li Guangyi believes that this possibility is very low.

Li Guangkai: It is very difficult. The legal process itself requires a lot of previous adjustment work, and the proceedings are very slow, the first instance and the second instance, and so on. The court is uncontrollable by any company. No one knows what the final verdict will be. Even if you think that 80 or 90 percent of you are accountable, it will be hard to say who will win or lose. The money is given to lawyers and courts. Therefore, business methods are rarely solved by legal means. In addition, Coca-Cola launched this product is not long, Nongfu Spring is not a long time, the people's tastes become very fast, really like Coca-Cola for a hundred years, dozens of years of constant taste is very, very rare, it is possible The lawsuit is not ready yet for this drink.