Yogurt industry has great potential for future development

Yogurt is a kind of milk product which is fermented by adding fresh milk as raw material and added beneficial bacteria to milk after pasteurization. It not only retains all the advantages of milk to the maximum extent, but also contains rich fatty acids that make yogurt easier Digestion and absorption, suitable for people with lactose indigestion. At the same time, the lactic acid produced during the fermentation process will also effectively increase the utilization of calcium, phosphorus and other minerals in the human body. Therefore, in general, yogurt is a functional beverage with health benefits.

In fact, among many dairy products, yogurt is the fastest-growing species in China's dairy products. Not only does production have a linear upward trend, but its sales growth rate is as high as 40%, which is much higher than other dairy products. Development in different areas. The data shows that in the past few years, the compound annual growth rate of average yoghurt consumption of urban residents has reached more than 20%, exceeding the income growth rate of residents.

Relative to other liquid milk, the nutritional value of yogurt is high, coupled with its good taste, yogurt has gradually become an integral part of many consumer lives. The “2011-2015 China Dairy Industry Investment Analysis and Prospect Forecast Report” released by the China Investment Advisor shows that yogurt has occupied about 15% of the dairy product market, and the product price tiering pattern has also been formed, whether it is as low as 1 yuan. Basic products, or up to 6 yuan high-end products are everywhere. Of course, the oldest yoghurt is the one with the hottest market performance. Since 2010, this old yogurt with a price of 5 yuan or more has been loved and sought after by many consumers.

Zhou Sianran, a food industry researcher at China Investment Advisors, pointed out that the vast market space and lucrative profits of the yogurt industry are bound to attract many companies to enter. Currently, the major enterprises producing yogurt in the market are Guangming, Mengniu, Yili and Sanyuan. Among them, Guangming, Mengniu and Yili occupy a relatively large market share with advanced technology, good brands, and a wealth of product lines. According to statistics, Mengniu accounts for about 28% of domestic yoghurt market, Yili holds about 17%, and bright market share also accounts for about 15%. In addition, some foreign brands have begun to expand their yoghurt market in China, but their development is still limited by factors such as single species and low quantity.

With the further improvement of people's purchasing ability and health awareness, the yogurt industry will usher in more room for development. It is worth mentioning that the development of the yogurt industry also depends on the gradual maturation of China's cold chain system. To do bigger and stronger yoghurt business, companies can further segment the market, starting from various channels such as gender, age, occupation, etc., according to the different needs of consumers to develop new varieties of yogurt, to win more business opportunities and more for the enterprise. market share.