From the function of protection or storage of the original society, to the process of mobile transportation, and with the emergence of product transactions, the packaging gradually has the characteristics of initial promotion. Since the Second World War, people have brought the promotional functions of product packaging to the fullest extent. Today, when people buy goods, the personalized color embodied in the packaging of goods affects the psychological needs of people at different levels of consumption. It can be said that packaging design has experienced protection, storage, transportation, promotion and personalization. At the stage, the appropriate targeted packaging design has become an important criterion for measuring the quality of a package. With the booming domestic market economy, packaging design has also been mentioned to a whole new level. 1. Packaging design is the crystallization of teamwork. Today's packaging design is more about market strategy. For its part, this is a highly intelligent and comprehensive service work. It is not a separate job, but the result of more participation and integration by other departments. The business is more like a partner. A packaging design project requires multiple people to collaborate, need to communicate with the business, communicate, and need to be responsible for production and The sales people work closely together and cooperate with each other. For major projects, it should also include the involvement of market researchers, consultants and other professionals. In short, a good design is the best embodiment of group collaboration. The closer the cooperation is, the more the product will occupy the market and the better the sales performance will be. 2. Packaging design is the art of door positioning For packaging design, finding the direction of the design is more important than anything else. Customers do a design, often for a variety of reasons. Sometimes it is to introduce a brand new product, sometimes to improve the product for the replacement of the original product. Regardless of the design motivation, it is essential to fully understand the needs of consumers, which requires the design of this project. The team has a certain understanding of the market. For example, if the customer launches a brand new product, it is necessary to conduct research, what is its target market, and how to design a corresponding design plan for the target consumer group; if it is a new product replacement, then its What are the advantages of the original brand packaging that need to be inherited; if the product is redesigned, is it to develop a new market or to reverse the declining sales situation, how to sell similar products, what are the advantages and disadvantages, in the existing design What are the strengths and weaknesses that need to be learned. In short, the more fully understood the customer situation, the more accurate the positioning of the practice, the better the final design effect. 3. The quality of the packaging design is subject to market suitability “Beauty†is not the only standard for measuring excellent packaging. The high quality of the material does not determine the taste of the design. The gorgeous outerwear is wrapped in some unsuitable goods. The value of excessively advertised packaging is often not recognized by consumers. , high-quality products, poor packaging is not likely to achieve the expected market effect. Only according to different stages, different locations, consumers of different ages and levels, making sales-oriented packaging is an excellent packaging design. Therefore, to evaluate the quality of a package, it should be evaluated objectively. It should be based on the suitability of its products. It cannot be left out of its market state and is determined entirely by individual aesthetics. 4. Packaging design should have unique personality characteristics to better meet consumers In addition to the indispensable promotional functions of packaging design, the character characteristics displayed by itself are the fields that modern packaging design must cover. Different consumers have different personalities, and a packaging with target personality color is easier to satisfy. Consumers' needs are also easier to communicate and interact with consumers, which is an important issue that cannot be ignored in modern packaging design. 5. Packaging design is more and more like a social science, it is a combination of rationality and sensibility. Because of the growing development of domestic packaging design, it is unlikely that a final packaging will be produced by one person or his subjective consciousness. In reality, designers tend to fall into a state of self-feeling, and it is difficult to extricate themselves. The essence is the same as what customers think of their products, and they want to behave, there is no real difference. Through accurate positioning of the target market, accurate positioning of competitors, accurate positioning of itself, the form, color, status, shelf display, promotion and promotion of the packaging itself will be natural, rationally determined, and the market target will be relatively Easy to reach. 6. Packaging design is an integrated design with strategic features In the publicity environment related to packaging design, packaging design is not independent, based on the product itself, packaging as the center, supplemented by corresponding advertising and various promotional methods to achieve image unity, significant effect Sex. For the packaging design, it is also required to reflect the final purpose of the product advertising campaign in the entire project plan, the words and slogans on the packaging and the large sales promotion, consistent with the merchant product promotion strategy. 7. Packaging design must be fast in information communication, and the theme of its expression should be very unique. Often some packages have too many themes to be expressed, thus weakening the appeal of the package itself. When you look for a wide range of products, your gaze stays on each product for a short time, so the packaging design must be direct in the message, preferably unique, intuitive, it should be clear The clear features allow customers to see the product at a glance. This requires the designer's basic skills in graphic design - the application of patterns and colors, the correct rhythm, the choice of materials, or the display of goods, etc., all have specific understanding and mastery, and strive to make each design economical. practical. 8. Packaging design is constantly reviewing and improving the development and maturity The packaging design of a product is often not a single-stage design, and many of them require long-term development and improvement to mature. Therefore, relevant personnel should constantly review their performance in the market, reposition them, and constantly compare and adjust them to become mature and stable commodities. So good packaging design is a long-term maintenance and maintenance work.