Who will become the industry winner after re-entering the Internet medical treatment?

With the increase in the per capita disposable income of the people, the improvement of medical health awareness, coupled with the growing problem of aging and chronic diseases, the people's demand for medical health continues to grow.

The rapid development of Internet technology and the strong support of the national government have closely linked the Internet and medical health, making the Internet medical health market expand rapidly. It is estimated that by 2026, the "Internet + medical health" market will reach 200 billion.

The Internet medical policy is becoming more and more clear

Since the 13th National People's Congress held in March this year, unlike the slow and vague measures of the Internet medical industry , the State Council and the newly formed National Health and Health Commission quickly pointed out the clear development direction of the Internet medical industry.

First, the State Council executive meeting reviewed and approved the "Opinions on Promoting the Development of Internet + Health Care" on April 12, which pointed out that the scope of Internet diagnosis and treatment will mainly include internationally mature and industry-recognized telemedicine services. For example, some common diseases, chronic diseases, online review, etc.

Then, in the special press conference held by the National Health and Health Commission on April 26, it clearly pointed out that medical institutions are allowed to use Internet technology to provide online diagnosis and treatment services for some patients with common diseases and chronic diseases, and to master the patients. After the key medical record information, you can prescribe online and deliver the drug directly to your home through third-party delivery.

On June 14, the General Office of the People's Government of Guangdong Province issued a "Guangdong Province Action Plan for Promoting the Development of Internet + Medical Health", clearly indicating that it is necessary to vigorously develop "Internet +" medical services, allowing registered or registered practitioners. Online review of some common diseases and chronic diseases, allowing patients to obtain some common disease and chronic disease prescriptions online after mastering the medical records of patients.

Judging from the series of measures recently introduced by the national government and local governments, China's Internet medical industry has finally received a clear support attitude at the national level. Medical institutions use Internet technology to provide remote chronic disease referral services for residents, which has ushered in the national level. The hammer.

Dividends will go to the chronic disease market or over 100 billion scale

The national government's recognition of remote chronic disease review is closely related to the severe situation of chronic disease management in China. In just a few decades, chronic diseases have become a major public health problem affecting China's social and economic development. According to the data released by the Progress of China's Disease Prevention and Control (2015), there are 260 million chronically diagnosed patients in China, and the number of deaths caused by chronic diseases has accounted for 86.6% of the total deaths in the country. The resulting disease burden accounts for nearly 70% of the total disease burden.

For this reason, in recent years, China's total health expenditure has shown a rapid growth trend, from 1998 to 100.85 billion yuan in 2016 to 46.345 billion yuan in 2016, with a compound growth rate of 15%. Among them, chronic disease expenditure was about 3,244.15 billion yuan in 2016, accounting for 70% of total health expenditure.

Due to the long treatment period of chronic disease, patients with chronic diseases need to go to the hospital to grab the number, queue, and purchase medicines. This often consumes a lot of time, energy and financial resources for patients with chronic diseases, especially those who go to different places. . It is extremely urgent to carry out effective and efficient management of chronic diseases, and the use of Internet technology for retrospective diagnosis is the best solution to solve this problem.

China's current cost of chronic disease expenditure, if the future 10% can be converted into chronic disease management costs, the market size of chronic disease management will be as high as 324.4 billion yuan. For China's Internet medical companies, this is undoubtedly a market segment that will be extremely promising.

The value of the big wave Taosha Qi Lekang remote chronic disease review mode is prominent

After tasting the fire and cooking oil, bitterly borrowing the capital from the cold winter, returning to calm and indifferent, once again being pushed to the vent. In just a few years, Internet medical treatment seems to have experienced a cycle.

In today's triumphant trend, Internet medical players face the challenge of targeting the market segment and achieving more brutal profitability. Different from the initial mode of registration, plus, and light consultation, how to truly deepen the essence of medical treatment and realize “fine” operation has become a watershed for Internet medical players to enter the final track. In this track, it is highly consistent with the development direction of the national health strategy, and the Internet medical enterprise Qilekang, which focuses on remote chronic disease review, has attracted the attention of the market.

Since its inception in 2010, the Internet medical company Qi Lekang has undergone two transformations – from chain pharmacies to pharmaceutical e-commerce, and then from medical e-commerce to Internet medical care. Two strategic transformations have demonstrated the clear ambition of this Internet medical up-and-coming star.

Based on a deep understanding of the medical industry and chronic disease diagnosis and treatment, since entering the Internet medical industry in 2015, Qi Lekang has adopted “chronic disease follow-up” as its service entry point. Through the Seven Le Kang Internet Medical Platform, a “medical-drug-patient-inspection-risk” was constructed to cover the closed-loop service of patients' life cycle management.

Shi Zhenyang, founder and chairman of Qilekang, said that medical care is a special industry. It is not feasible to rely solely on Internet traffic thinking. It is difficult for patients to promote, pull new, promote, retain, etc., which seems to be patient-centered. Work often causes some companies to encounter development bottlenecks. Whether it is medical care or Internet medical treatment, Qi Lekang has always believed that doctors will always be the core of this medical ecological service chain. Only by serving doctors, maximizing the resources of doctors, helping doctors to maximize personal value, and solving the efficient matching of existing stock medical resources, this medical ecological service chain can be long-lasting and stable.

Thanks to the forward-looking business sense and precise market positioning, in just over two years, Qilekang Internet Hospital has rapidly grown into a representative Internet medical platform. On this platform, the number of doctors who have completed real-name certification has reached more than 200,000. In 2017, only over one million patients with chronic diseases were served, and nearly 300 million yuan of medical expenses were saved for chronically ill patients.

Dr. Yan from the Department of Infectious Diseases of the Second Affiliated Hospital of Sun Yat-sen University said that Qi Lekang has always taken doctors as the core and actively learned about the pain points encountered by doctors during the treatment process, helping us to better manage through the Seven Lekang Internet Hospital. For patients with chronic diseases, problems such as the inability to re-examine and stop the drug in the past have been well solved, and these patients with chronic diseases have achieved better therapeutic effects. Now I can serve hundreds of chronically ill patients from all over the country through the Seven Le Kang platform, which is difficult to achieve in traditional clinics.

The model of Qi Lekang can be well received by doctors and cannot be separated from its comprehensive layout in the field of chronic diseases. In addition to relying on online licenses for medical institutions, the Seven Lekang Internet Hospital provides an advanced Internet platform for doctors in the country to provide high-quality, integrated remote diagnosis and health management services for chronically ill patients. In addition, offline Seven Lekang also relied on the powerful Qilekang Internet Hospital think tank expert resources to hold a large-scale academic forum on chronic diseases, and to strengthen the experience and academic exchange between doctors. The Qi Lekang chronic disease review network will be built to further consolidate its first-mover advantage in this field.

I believe that by taking this policy to the east, "Internet + medical health" will undoubtedly become the scent of the capital market again, and always focus on the remote chronic disease review, and what kind of energy will be released by Qi Lekang, which has its unique strategic advantages. Wait and see.

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