It is reported that the online medical service platform Micro Medical Group recently said that the company is actively preparing to list in Hong Kong. Micropower Group's number one competitor, Ping An Good Doctor, has not yet achieved profitability before listing. Similarly, Chen Hongzhe, chief strategy officer of Micromedical, said in an interview with the media in late 2017 that micro-medicine has not yet made a profit. The situation of micro-medicine and safe doctors is the epitome of the entire Internet medical industry . Therefore, the Internet + medical business model is once again hotly debated. Whether it is profitable to have a large user scale and whether it can solve the problem of medical supply and demand is a common problem faced by the entire industry. Aspect 1: Capital-driven Internet medical treatment is a real demand or a false proposition According to the data released by the National Health and Health Commission's Statistical Information Center, from January to March 2018, the total number of medical treatments in the nation's medical and health institutions reached 2 billion, a year-on-year increase of 4.8%. 80% of China's population is distributed in underdeveloped areas, and medical resources are concentrated in developed areas. The demand for medical care is increasing year by year, but due to the uneven distribution of medical resources, a large number of grassroots personnel are faced with the dilemma of difficult medical treatment and medical difficulties. Whether it is possible to solve the problem of supply and demand with Internet medical care has become the core. With the advent of the Internet+ era, the traditional hospital operation model has been hit by an unprecedented impact. In this context, Internet + medical enterprises have emerged. According to incomplete statistics, as of 2017, there are about 5,000 Internet medical companies. In 2010 and 2015, Internet medical companies have sprung up. These platform representatives include micro-medicines that provide triage consultation, appointment registration services, medical treatment 160, good doctor online, etc.; Ping An good doctors, Chun Yu doctors who provide health consultation and health management services; one-stop shopping service 1 drug network, fast prescription medicine, Qi Lekang, etc., provide remote vision of telemedicine rental equipment services. Most of these Internet medical companies have financed several rounds. Ping An Good Doctor takes the lead in IPO. Micro-medicine, Dr. Chun Yu chose to go public, and went to the hospital for a new board. There are a few happy families, and some star companies are facing shut down or falling into a life and death situation. For example, Baidu doctor, who went online in 2015, announced the closure in 2017; the long-range vision of the B-round brilliant was affected by the financial break, and it is now faltering and the building will be tilted. Everything has two sides, just as the coin has both sides. The development of Internet medical care also has two sides. On the one hand: the rise of the Internet + medical care has indeed brought a lot of convenience to the people. For example, through online consultation or telemedicine equipment , people in remote areas can enjoy high-quality medical resources in big cities such as Beishangguang without leaving home. A well-known expert. On the other hand: Internet + medical care because of the injection of capital, many companies blindly expand, instantly collapse or borrow the Internet medical gulf, began to engage in financial, leading to a lot of negative news, which makes many people have a lot of distrust of Internet medical. Under the dual role of positive and negative, people began to re-examine what kind of Internet medical treatment can solve the current supply and demand problems? The rise of the Internet medical industry is highly accepted in cities with developed education on the Internet. People can easily consult or make an appointment by means of APP, etc. However, for remote cities such as Qinghai in Tibet, the popularity of the Internet has not yet been deepened, so the acceptance of Internet medical care is not high. Internet medical care is a icing on the cake for medically advanced regions. However, for the region, it is not necessarily a gift in the snow. In remote areas, basic medical care is not perfect, and the emergence of Internet medical care has made the development of traditional medical systems in this weak place more uneven. In particular, the short-term experience of telemedicine has been short-lived, and the sense of trust in building Internet medical care has weakened. Aspect 2: Remote Vision Funds Fail, Telemedicine Leasing Mode In 2016, with a revenue of 6 billion yuan and operations in 30,000 township health centers and clinics, these dazzling data made the long-range vision become a unicorn in the medical leasing industry. However, due to financial ruptures and internal management issues, the remote vision has been plunged into catastrophe. The telemedicine equipment leasing model has once again triggered discussion. The reason why the remote vision can flourish depends on the lack of primary medical equipment and limited medical standards. The remote vision provides free remote system software and hardware services, and the joint large hospital experts provide assistance guidance for grassroots medical institutions, improve the medical level of basic medical institutions, and solve difficult problems in remote areas. The remote horizon enters the life and death period like a roller coaster. The reasons are not only the short-term payment pressure of the cycle, but also the blind expansion of capital injection, the unevenness of remote employees, the use of nepotism for some employees, internal management confusion, and high-level slack. Internal and external troubles, such as dominoes, are the most negative news for employees to pay, agent refunds, hospital rental equipment. In the analysis of the telemedicine leasing model, it was found that the remote leasing equipment enterprise acts as an intermediary and needs to connect the entire industrial chain. Upstream connected equipment, consumables, large hospitals, downstream connected local hospitals, etc. This model involves a large number of suppliers and hospitals, each node will have risks, if the risk control awareness is insufficient, a spark will detonate the entire industrial chain , such as the remote view. Therefore, the long-distance medical leasing industry still has a long way to go in the domestic development path. Therefore, if the telemedicine leasing industry wants to develop, the most important thing is to seek a diversified cash-realization model. It cannot rely solely on financing, but also must grasp the risks. In addition, it is necessary to solve the problems of the proportion of medical insurance reimbursement and the scope of protection, and to solve the problem of inconsistent technical gaps. Looking back at the Internet medical industry, not only the remote horizon encounters the problem of capital chain breakage, but the business model of network light consultation has not yet emerged from the capital dilemma, and most of them are still not profitable. Aspect 3: Micro-medicines who are mainly based on the network light consultation mode, where is the way out? Among the many categories of Internet medical treatment, the first to develop is the enterprise that communicates with the network. Star companies include micro-medicine, Chun Yu doctor, clove garden, micro-medicine and good doctor online. The mode of network light consultation has gradually been accepted by many people, but some online medical consultation platforms have encountered accidents. For example, Baidu doctors shut down, seek medical advice, and seek medical treatment, and other online medical platforms, such as layoffs and transformation news. There is also a relatively vertical fate of the medical consultation platform. There are several reasons why the platform has fallen down: On the one hand: it is difficult to realize. The acceptance of the membership system is low, and the free mode under the Internet era has been used by the majority of users. Once charged, the patient feels unreasonable. At the same time, after the doctors leave the hospital and other formal entity clinics, the results of the treatment are considered illegal. Therefore, basically all Internet medical platforms can only provide treatment suggestions, so it is legally not entitled to charge patients. of. In addition, some platforms will guide the medical online shopping mall, but because the patients lack trust in the unfamiliar medical mall, this road to realization is very difficult; Two aspects: high operating costs. In order to maintain the normal operation of the platform, the team puts in promotion and enhances the influence, attracts more professional doctors to settle in, and all marketing methods require a large amount of expenses. Three aspects: blind expansion. In order to maintain operations, many online medical treatment platforms have to be financed without a good liquidation method. If you want to meet the requirements of investors, the number of registered users of the platform and the doctors who are stationed must reach a certain level. In order to reach the data approved by investors in the short term, it is necessary to lower the threshold for entering the doctor. The hidden danger of entering the doctor's threshold is medical disputes. Many Internet medical companies with a network-light consultation mode have lost a lot of money after they have burned a lot of money because of the above three reasons. But surviving companies are also facing the same problem, so companies that can continue to support financing are looking for a path to transformation. For example, micro-medicine is now trying to develop Internet hospitals and customized health records and general-purpose centers. There is a capital blessing in the field of online medical consulting, but the lack of a sustainable business model has created a huge bubble effect in this field. In the era of market economy, oversupply will inevitably lead to some waste of social resources and market confusion. Fortunately, this online medical consulting field has accumulated a large amount of data for future Internet medical development. For example, micro-medicine, through the Internet hospital as a new drug terminal, to achieve reverse drug customization, shorten the supply chain of the pharmaceutical industry, so that the demand and feedback of the C-end directly communicated to the manufacturer B end of the supply chain. Reduce middlemen and let ordinary people use cheap drugs. The biggest competitor of Internet medical care is the traditional medical system. In the competition with the traditional medical system, Internet medical care wants to overtake the curve. The most important thing is technological innovation. Second is the support of national policies. The current online medical consultation field is still based on treatment recommendations and cannot truly diagnose treatment. This also causes the user to be less sticky on the platform, and the user is more dependent on the traditional medical system. However, online medical consultation is not without a solution. Is the artificial wind blowing into the medical field, can it provide new development ideas for online medical consultation? Aspect 4: Medical AI empowerment, breaking the medical supply and demand problem In the past few years of Internet medical development, many online medical consulting platforms have accumulated a large amount of data. These medical big data can only be used to make the Internet medical platform more valuable if it is used after cleaning and mining. So with the advent of the artificial intelligence era, medical AI is favored by the general public. In recent years, traditional medical institutions, Internet medical care, and technology giants have been deploying artificial intelligence medical fields. There are two main reasons why medical AI is being looked at: Artificial intelligence + assisted diagnosis and treatment potential market space is huge, at least trillion-scale revenue scale; through the processing of a large number of high-quality medical big data, such as cases, images, genes, the use of artificial intelligence technology to establish verifiable, repeatable medical standard. Patients can enjoy standardized medical services regardless of pre-, post-medical, post-doc, or in-hospital and out-of-hospital. This will greatly help reduce the rate of misdiagnosis, improve medical efficiency, and solve supply and demand. From the consultation to the test results and image interpretation, from diagnostic aid to chronic disease management, medical AI is the best application scenario for AI technology. It is understood that the United States has approved the first medical AI product for clinical use, which can analyze cardiac MRI images with an accuracy comparable to that of experienced doctors. Entering the clinic is a big step towards the industrialization of medical AI. The profitability of Internet medical care still depends on medical treatment, health insurance and pharmaceutical sales. The core of medical treatment is diagnosis, and the biggest drawback of online consultation and medical treatment is that diagnosis cannot be achieved. Therefore, it means that Internet medical treatment cannot be replaced compared with traditional medical system. But let the medical AI provide advice and diagnostics for the doctor's diagnosis and treatment plan. This is no longer far away. This has an important role in the sharing of patient traffic by Internet medical diversion of traditional medical systems. Ma Yun once said in an interview that there is no large-scale profit, no long-term profit, not a business model, can only be called business behavior. In the era of mobile Internet, many startup giants are facing difficulties in profitability, as is the Internet medical industry. Whether it can be realized or not will also determine whether the whole industry can develop benignly. Therefore, with the development of medical AI, I believe that many companies can find more profit points and let the whole industry develop better. The rigid demand in the fields of medical health has exploded. The author believes that timely introduction of incentive policies, increased supply of high-quality products and services, and long-term and detailed industry chain will greatly help to stimulate domestic demand. Now experts in the medical AI field and experts in the AI ​​core algorithm are the biggest gaps. Therefore, if the country can introduce incentive policies and increase investment in medical AI, it is believed that medical AI can quickly enter a period of rapid development and expand employment. To stimulate domestic demand. If the industry is profitable, more talents will enter the medical field, and the medical supply and demand problem can be effectively solved in terms of technology and the number of doctors. If enterprises want to survive, people should seek medical treatment easily, and doctors should relieve work pressure. Patients, businesses, doctors, these three roles are actually a community of interests. The use of Internet medical for triage and chronic disease management, and smart medical care to reshape the medical ecosystem can fundamentally solve the problem of supply and demand. Disposable Latex Gloves,Disposable Vinyl Gloves,Nitrile Glove,Latex Glove ZHANGJIAGANG DINSHENGLIN TRADING CO.,LTD , https://www.dslhouse.com