Why domestic milk powder is not to be seen by the people?

It is undeniable that after the melamine incident, the progress in the quality and safety of domestic milk powder is obvious to all. Objectively speaking, the Chinese people's pursuit of foreign milk powder also contains a lot of blind faith ingredients. Even so, most consumers still think that it is too early to say that the quality of domestic milk powder is better than imported milk powder. On the market, many “dairy dads” continue to cast a vote of no confidence on domestic milk powder.

Why is domestic milk powder so unfamiliar to the country?

First of all, the basis and motives for the position of the CFA are questionable. The Central Dairy Association entrusted a third-party testing agency to random sampling. The test results showed that 16 domestic brands of infant milk powder all met the national standard; among the 9 original imported products, there were 3 unqualified. This test ushered in a lot of questions: Who is the third-party testing agency? How authoritative? Is there any selective sampling in the test? Is it confidential and fair? ...... Regarding the issues that these consumers are very concerned about, the relevant person in charge of the CFA said that the association is not a law enforcement department and is not suitable for public announcement.

This statement is even more than a lot of users "Tucao": China Milk Association for the industry associations, accepting the domestic dairy products dues, come forward to savor the quality of domestic milk powder, the motive? How to escape the interests of stakeholders? Since it is a third-party inspection, it is not easy to do it and let third parties publish the details of the inspection.

After the public trust in the “freezing point”, the public’s distrust of domestically produced milk powder has irrational amplification. However, it is certain that domestic milk powder reshapes its reputation and it’s hard to rely on industry associations to “sing more”. If you win public trust, doing it well can be counterproductive. Domestically produced milk powder should gradually dispel public concerns, and it is more necessary for related parties in the industrial chain to work tirelessly and independently, as well as to be independent, transparent and fair.

"Once bitten, twice shy". It is very easy for a company and an industry to destroy public letters. It is very difficult to establish a public trust; it is even more difficult to rebuild public letters after it is destroyed. In this regard, the domestic milk powder industry should have a clear understanding of the long-term psychological preparation for the re-establishment of public trust, solidly strengthen the construction of the milk source base, and ensure the quality and safety of all aspects of production, storage, transportation and processing, step by step, with Integrity, conscience, and progress have gradually won the credibility of being far away.

In the supervision section, apart from continuing to increase supervision, the relevant departments further increase the degree of transparency and transparency of supervision, which is an important direction of efforts. For example, for the detection of milk powder, is it possible to publish the procedures followed by sampling and ensure independence and impartiality? Can you publish the specific conditions of each sample, including which brands, production batches, and sampling locations? ... For the domestic milk powder industry, the door opened a lot, the sun shines in more, and the public confidence will be faster.