Can “Internet Medical” dismantle the “wall” of the hospital?

Release date: 2016-01-12

On December 28, 2015, Shenzhen Medical Hospital of Southern Medical University officially opened, and its “Mobile Internet Hospital” was put into operation. Through the hospital's mobile service platform, patients can easily obtain “smart guide, appointment registration, outpatient payment, inspection/inspection report, hospital deposit deposit, hospitalization daily fee list, discharge summary, hospitalization settlement, medical evaluation, health information. "A one-stop medical service."

Mobile Internet Hospital, Online Hospital, Health Easy, Mobile Internet Hospital Group... In 2015, various mobile Internet medical application platforms entered the life of Shenzhen citizens, and a variety of Shenzhen “Internet + Medical” models emerged, which became Shenzhen. One of the keys to the medical reform to solve problems such as grading diagnosis and treatment. According to statistics, in 2015, in the Shenzhen network to make an appointment to register a unified platform - on the medical care 160, the number of appointments in Shenzhen in the whole year was close to 15 million, the number of online payment exceeded 1 million, and more than 50,000 people registered online through the platform every day. Shenzhen has become the city with the largest number of domestic appointments.

In 2015, in the turbulent mobile medical field, Shenzhen Internet Medical Company competed for it, and the BAT giant was surging. It is undeniable that "Internet medical care" is strengthening the traditional medical ecosystem, changing the medical treatment, medical experience, drug purchase methods and doctor-patient relationship, and gradually opening the "wall" of the hospital. However, mobile Internet medical care is still in its infancy, and only the connection between hospital and patient information has been realized. The interconnection of information between hospitals and hospitals and the networking of doctors and patients' consultation models still need to be broken.

Opening up the "Internet + Medical" model from appointment to payment

Mobile medical development has so far been the most talked about, such as registration, medical e-commerce and online light consultation, which is one of the most direct ways for mobile medical to seize the user base. The "online reservation registration" as a stepping stone for mobile medical and hospital docking has become an essential function of the mainstream mobile medical application platform.

On December 28 last year, the first day of the opening of Shenzhen Medical Hospital of Southern Medical University, its mobile Internet hospital, the official WeChat public account, was officially launched. By paying attention to the WeChat public account, the public can access the patient mobile service platform, and they can easily obtain “smart guide, appointment registration, outpatient payment, inspection/inspection report, hospital deposit prepayment, hospitalization daily fee list, discharge summary, hospitalization. Services such as settlement, medical evaluation, and health information.

"This mobile Internet hospital is an open 'medical service connector' that breaks the physical walls of hospitals and patients." Chen Dengkun, technical partner of the Mobile Medical Hospital of Shenzhen Medical University, and the general manager of Kingdee Medical. The Mobile Internet Hospital extends the hospital's own services to the mobile Internet, allowing patients to access medical and health services anytime, anywhere through open access such as WeChat, greatly reducing the barriers for citizens to access medical services. In his view, mobile Internet hospitals are an inevitable trend in the future development of traditional hospitals.

In fact, the Shenzhen Medical Hospital of Nanfang University is not the first mobile Internet hospital in Shenzhen. As early as 2012, the Shenzhen Municipal Health Planning Commission took the lead in setting up a unified platform for online appointment registration, the medical treatment 160, and successfully created the “Shenzhen model” for appointment registration. In 2015, in addition to the appointment registration, the mobile medical platform also realized services such as payment in the clinic and inspection and inspection reports.

In June last year, Shenzhen Children's Hospital teamed up to seek medical care 160 to create the first "online hospital." In the hospital, from the appointment registration to the diagnosis, inspection reports, review doctors, etc., are integrated into the Internet medical platform, users can easily access by clicking on the mobile phone screen. In July alone, Children's Hospital WeChat added nearly 60,000 fans, and the number of registered orders was up to 130,000, and the payment was over 8,000. The reporter learned that after the opening of the online hospital in the Children's Hospital, the patient's per capita visit time saved nearly 4 hours, from an average of 295 minutes to 65 minutes.

On October 26 last year, the Shenzhen Maternal and Child Health Hospital paid for the trial service in the online clinic. On the first day, it broke 400, and the payment amount was close to 50,000 yuan. After one month, the payment in the single-day consultation exceeded 1,000, and reached a new high. As of December 23, 2015, hospital outpatients paid more than 40,000 person-times, amounting to more than 4 million yuan. The proportion of online waiting mobile phone numbers increased from 0.4% in October to 6% in December. The number of fans of the WeChat public account of the “Shenzhen Maternal and Child Health Hospital” increased nearly four times in less than two months.

At the China Health Information Technology Exchange Conference in August 2015, the “Internet + Medical” model in Shenzhen was widely concerned by the national health system. Experts believe that the Shenzhen model is embodied in three aspects: “central management”, “free” and “sustainable development”. “Centralized management” refers to the cooperation between the government and the Internet platform to integrate urban-level resources, centrally manage medical data, improve resource allocation efficiency, and facilitate supervision. “Free” refers to the Internet open platform, providing free services to hospitals, doctors and patients. “Sustainable development” means that while enhancing the experience of hospitals, doctors and patients, the platform can continue to develop at the same time. According to statistics, on the 160 platform for medical treatment, the number of appointments registered in 2015 was close to 15 million, and the number of online payment exceeded 1 million. Every day, more than 50,000 patients were registered through the platform, and Shenzhen became the city with the largest number of online reservations. .

From the outside to the hospital, the BAT giant teamed up with the government.

On January 8, 2015, the National Health and Family Planning Commission announced the focus of work in 2015, and vigorously promoted the grading diagnosis and treatment work into one of the key points of medical reform. On September 12, the General Office of the State Council proposed that the domestic grading diagnosis and treatment system should be basically established in 2020. In 2017, the county will basically achieve the clear goal of serious illness, and it is required to gradually establish the first-level diagnosis, two-way referral, rapid division and treatment, and linkage. Graded diagnosis and treatment system.

Mobile medical care will obviously not miss this important opportunity, and the industry has pointed out that mobile medical care will become one of the keys to cracking graded medical treatment. In the context of medical reform and "Internet +", health care informationization has become a new economic growth point, becoming another "battlefield" for BAT giants to compete with mobile medical companies.

On September 22, 2015, the Shenzhen Smart Hospital Project, jointly developed by the Shenzhen Public Hospital Management Center and the Municipal Medical Information Center, was officially launched, and many organizations including Medical Network, Entrepreneur Software, Alipay, China CITIC Bank and Tencent participated in the move. In a medical project. The construction of “smart medical care” specifically includes “one center and four platforms”. A center, the Shenzhen Public Hospital Data Center, covers the three major thematic databases of clinical data records in public hospitals in Shenzhen, with standard management, main indexing services, data exchange, data collection, and data cleansing. The four platforms are the city public hospital comprehensive management platform, the citizen health service platform, the city public hospital management center e-government collaboration platform and the city public hospital telemedicine platform. The first to be used is the city's public hospital integrated management platform and citizen health service platform.

In October of the same year, Baidu and Shenzhen Municipal Health Planning Commission signed a strategic cooperation agreement to jointly promote the development of the mobile medical market in Shenzhen. According to the agreement, Baidu will deeply participate in the planning and construction of information technology for health and family planning in Shenzhen. Will take advantage of Baidu's advantages in big data, artificial intelligence and other technologies to bring solutions to the problems of Shenzhen's graded diagnosis and treatment.

On December 22 of the same year, the Municipal Public Hospital Management Center signed a strategic cooperation memorandum with Alibaba Group, which will work together to optimize the hospital service process, improve the citizen's medical experience, pay for the first treatment, and apply the deep application and exploration of the drug electronic supervision code. The company cooperates in big data analysis and medical services, and the city's public hospital management center's smart medical platform “healthy and easy” settles in Ali Health, relying on Ali Health's medical service network to promote sharing of doctor resources and realize network consultation, telemedicine, etc. Internet medical services.

The two sides will jointly build an Internet grading diagnosis and treatment system, “healthy and easy” to settle in Ali Health, relying on Ali Health's medical service network to promote the sharing of doctor resources, and realize network consultation and telemedicine. The two sides will also explore commercial insurance fast claims services based on medical management and user needs, and launch specific groups of medical services for the elderly, pregnant women, and infants.

It can be seen that in 2015, hospitals and government departments in Shenzhen have actively embraced the Internet and opened Internet portals such as registration and referral. Many mobile medical companies are also able to change their thinking with the mentality of serving the hospital, making appointment registration and online consultation become a platform for solving doctors and patients' contact, and returning management rights to the hospital. Both parties are striving to expand mobile medical services from outside the hospital to the hospital, open hospital information islands, dismantle the “walls” inside the hospital, and realize the sharing of medical information and medical resources. Whether the development of mobile medical care can be as expected, to a certain extent, whether the country's medical reform can be completed on schedule, nowadays, enterprises have joined the medical reform camp, which will undoubtedly make the future medical market more massive.

From service to capital startup financing

According to the report, the number of mobile medical users in China will reach 138 million at the end of 2015, a year-on-year increase of 91.7%. The rapid development of mobile medical care will help to reduce the differences in medical resource service supply and uneven distribution due to regional and income differences, and to some extent alleviate the current problem of “difficulties in queues, difficulty in registration, and difficulty in seeing doctors”. According to Ai Media Consulting's “China Mobile Healthcare Market Monitoring Report for the Third Quarter of 2015”, it is estimated that China Mobile's healthcare market will reach 4.27 billion yuan by the end of 2015 and reach 11.54 billion yuan by 2017.

Undoubtedly, the huge mobile medical market dividend has become the popular fried chicken of the investment bank. According to relevant statistics, the total amount of venture capital investment in the domestic Internet medical field in the first half of 2015 reached 780 million US dollars. Although this data has declined in the second half of 2015, corporate giants and capital still enter the blue ocean nuggets of mobile medical.

Last year, several mobile medical companies in Shenzhen also won the enthusiasm of the capital market. In April, Huakang Mobile Medical received a RMB B round of financing worth 200 million yuan. In May, “medical treatment 160” completed a total of 130 million yuan of financing in round B. In mid-December, the medical doctor 160 successfully landed on the New Third Board and became the first Internet medical service.

Driven by capital, the pace of Shenzhen's mobile medical layout has also accelerated. In 2015, Huakang Mobile Medical “Smart Hospital” strategy covered more than 200 tertiary hospitals in 23 provinces across the country. Patients in these hospitals enjoyed full-process online medical services, while appointment registration services covered more than 800 hospitals. As of the end of December 2015, the medical 160 platform has gradually developed from Shenzhen, Dongguan, Changsha, Guangzhou and other cities to more than 200 cities including Beijing, Shanghai, Hong Kong, Zhengzhou, Hefei, Chengdu, Wuhan and Nanjing, with 31 provinces registered. More than 2,000 hospitals are served, more than 400,000 doctors can be served, the number of registered users is close to 70 million, and the cumulative number of serviced people exceeds 200 million.

Although the mobile medical market is booming in 2015, the mobilization of the medical services industry is clearly less mature than in other industries. "This is related to the price, frequency and standardization of medical services." Huakang Mobile Medical related person in charge said. For example, Didi taxis and Taobao are low-cost unit price, high-frequency, standardized services, and medical customer price is relatively high, but also low-frequency, non-standardized services, all medical industry Internet, mobile will be relatively late.

The prospects for mobile medical development are very broad and the market is huge. "Internet medical care" is undoubtedly the general direction of future medical development. The pain point of traditional medical care is being criticized by more and more users, and mobile medical care has gradually developed services such as on-site medical examination and online consultation under the premise of attaching great importance to user experience. These services have effectively met the needs of users. However, at present, China's mobile medical care is in the primary stage of development. Mobile medical care still has the problem of small user's stickyness and low activity. The user's habits still need to be cultivated. Online hospitals have only realized the connection between hospitals and patient information. The interconnection of information between hospitals and hospitals and the networking of doctors and patients' consultation models still need to be broken. For companies, the right profit model needs to continue to explore.

Source: Nanfang Daily

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