Enlightenment from Tortoise and Rabbit Races to Wine Management

Since childhood, we have known the story of a tortoise running. I believe most of us decided at that time to be hard-working turtles rather than proud rabbits, because the vast majority of us are "tortoises" with mediocre capabilities rather than the "rabbits" with extraordinary gifts. The story is not only for the depravity of the rabbits, but also for the encouragement of the turtles. It represents the majority in terms of value, so it has universal significance, and thus it can be passed on from generation to generation.

But this story still ignores the premise that the rabbit does not run fast because it wants to run fast, but because it has to run fast, otherwise it will not escape the fate of being hunted by tigers and leopards; The protection of the shells, even the fiercest tigers and lions are helpless to it, so they have eased leisurely.

The turtles and dinosaurs were multiplying on the earth at about the same time. But today, the seemingly unbeatable dinosaurs have already become fossils in the mud. The persevering tenacious turtles climbed over one hundred and fifty percent without hesitation. Millions of years. The turtle does not have a large torso of dinosaurs, does not have a sharp minions, and does not have the speed of a rabbit. It looks like this kind of animal without any speciality is only placed at the bottom of the food chain and accepts the destiny of being eliminated, but it does It has become the most tenacious species of life on the planet - even in myths and legends, the earth beneath our feet has to rely on the tortoise of the giant tortoise.

In fact, for many years, it was not uncommon to try to revert to rabbits, but what was the result? The rabbit is still deeply engrossed in the minds of people. In this sense, the world is still in the "turtle order."

Some people came to discover the "turtle order," trying to find another model for success, and the international industrial and business community with acute sense of smell had already begun to prevail a "turtle philosophy": management strives for stability, long-term development and long-term business pursuit.

By understanding and analyzing the current status of the wine industry, you will find that what we really lack is "long-term planning and stable growth." Businesses are like people. They need both health and wealth. Without health, they have no wealth. Only wealth and no health do not have business pleasure. With health and wealth, you may not be happy. This is really a hard question to say. It depends on your detached mentality. Through the grasp of the rules, the grasp of the vector, the requirements for integrity and so on.

At present, there are many companies that want to make rabbits, especially those who are small and medium-sized companies and capital investors. I want to make rabbits myself: I am flexible and run fast. This is also no way, because companies must survive and develop, but in view of their own strength, they can not compete with big brands, and they do not consume the cost of time. The wine market is developing rapidly. Several well-known large companies have already divided the market into blocks. It is not easy for the brands entering the market to enter. At the same time, the development of the market cannot wait for people to occupy a favorable position in a relatively short period of time and is likely to be eliminated. For large wine companies, they prefer to make their own turtles, steadily move forward, and develop healthily. For SMEs who want to be rabbits, they must find the target on the one hand. Otherwise, the faster they run, the farther away from the real end point. On the other hand, do not lose yourself because you are running fast for a while; For large companies, on the one hand, do not lose the flexibility and speed of rabbits because of turtles; on the other hand, you should not neglect innovation because of the pursuit of stability. In fact, no matter what kind of development, whether it is to make turtles or rabbits, the key is to use the "uniform speed theory" in combination with the company's own situation. A business is like a train. The speed control in the course of travel is very good. If you run slowly, you will lose the team. If you run too fast and derail yourself, you will only be able to keep moving at a constant pace in different stages. That is, you can't leave the team and you can control. This is The best condition.

For wine companies, don’t just make rabbits, and don’t just do turtles.

In the enlightenment of the tortoise and rabbit racing on wine management, we analyzed the inspiration for the first time that the two sides raced on the wine business, and warned the company not only to make rabbits, but also not just to make turtles. In fact, the two sides later carried out three more races. In the second race, the rabbit was not proud and he won the game with his strength. But the third time the turtle said that it was going to specify the route, the rabbit felt that anyway, I ran faster than you and agreed. As a result, there was a river blocking the way before the finish. The rabbit could not make it through. The turtle, on the other hand, swam slowly to win the game. Later, both parties were considering and finally reached an agreement: the two sides cooperated and cooperated. Turtles were carried by turtles on the rivers. Where there were no rivers, the rabbits ran with turtles, so both sides reached the end.

For wine companies, market competition is an eternal topic, and achieving their goals at different stages is fundamental. It's better to be happy if you're dying. Although it is difficult to be perfect when it comes to true "win-win", why do many companies still enjoy "joint hands" and "cooperation"? In the final analysis, no one wants to lose both sides. As long as they achieve their goals, it is the best result.

In fact, in the business operations, when we encounter failures and setbacks, sometimes we need to work harder. Sometimes we need to change our strategies. No matter whether it is weak or strong, there is no need to simply compete with competitors. At the same time, the individual fighters are not as effective as solidarity and mutual complementarity.

Many companies are in a period of development, and cooperation between internal departments, external companies and distributors is particularly important. First of all, we must establish a concept of the overall situation and regard the maintenance of the company’s overall interests as a common goal. Our companies often have many conflicts between departments: The marketing department thinks that the sales department cannot execute the market strategy well, the sales department thinks that the marketing department does its best, and it does not directly promote the sales; the financial department thinks the cost increases. Can not give sales support, the sales department that does not support sales will decline; the same is true within the sales department, regional distribution issues, different levels of staff commission issues and so on. There are often such problems between companies and distributors: dealers believe that market risk should be borne by the company because the brand belongs to your production company; and the manufacturer believes that dealers do not pay attention to reputation, and they may even have a destructive effect. Not loyal, afraid to invest more resources in the dealer.

Sometimes a company or department may inconvenience the work of another company or department in order to adhere to its own principles and care too much about the interests of its own company or department. Sometimes, companies and distributors are too concerned about the risk of commitment, causing the market to be blocked, and finally only parting ways.

When confronted with such a situation, all parties should calm down and weigh the pros and cons and take the overall situation as the top priority. They should take the initiative to strengthen coordination and effective communication in order to achieve a win-win or multi-win situation. Careful consideration of the overall situation and general knowledge can lead to major events. This is the wisdom of management.

To achieve good results, it must first depend on the management mechanism of the company. What kind of management mechanism will produce a corresponding corporate management culture. Different cultural concepts determine the strategies adopted; secondly, they are also related to the quality of all parties. A clapping hand does not ring, and some things are both, equal, otherwise it will affect the smoothness and degree of cooperation; third, it should be based on mutual trust. Cooperation is the premise of mutual trust. Assume that there is no credibility, the rabbit runs away from the turtle, sees no river in front of it, dumps the turtle, or the turtle spoils and drowns the rabbit, which does not achieve a win-win goal; The fourth is to change the strategy in a timely manner. The turtle’s mental state is very clear, as long as there are no obstacles such as rivers, as long as the rabbit does not sleep, how many times he will have to lose; and the rabbit is also very clear, as long as there are river obstructions, they have to lose to the turtle more than a thousand times. Therefore, both sides have thought through it, changed their strategy in time, and finally achieved their goals. Fifth, they must be good at highlighting advantages and avoiding disadvantages. Firms who have strength but do not face it or do not have the advantage cannot win. Therefore, every enterprise must be good at tapping its own advantages, and face its own disadvantages, and find ways to make up for disadvantages, that is to learn from each other, and only in this way can we achieve victory.

For wine companies, they should not simply think that they can win quickly if they run fast, nor should they simply think that they will lose if they run slowly! Losses and losses are relative, and today's losses can be won in exchange for tomorrow's win. Today's win may also be lost tomorrow. Only by truly changing tactics, mutual understanding, mutual trust, complementing each other, highlighting strengths, and avoiding weaknesses, can we achieve long-term development by focusing on the overall situation!